- 66
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The Video Shop
United Kingdom
Приєднався 22 сер 2006
Motion design and freelancing advice from a professional teacher.
Hi, I'm Adam Bennett. Freelancer, motion design teacher and film geek.
I use mainly Adobe After Effects, but dabble in other software.
I also have a sister channel, The Video Shop Long Play (there's a reference for 80s kids. It's to do with video tapes) where I post unedited workflow videos on animations. Trial and error, blood sweat and tears. It's not all perfectly exectuted animation you know. We all f**k up, especially me:
ua-cam.com/channels/CWaiSIYnSwxIXmb7MBczaw.html
Hi, I'm Adam Bennett. Freelancer, motion design teacher and film geek.
I use mainly Adobe After Effects, but dabble in other software.
I also have a sister channel, The Video Shop Long Play (there's a reference for 80s kids. It's to do with video tapes) where I post unedited workflow videos on animations. Trial and error, blood sweat and tears. It's not all perfectly exectuted animation you know. We all f**k up, especially me:
ua-cam.com/channels/CWaiSIYnSwxIXmb7MBczaw.html
Motion Branding Project Diary - Episode 2
This is the second in a series of videos documenting a live, paid, client motion design project.
In this episode I talk about:
► Personality in animation
► Tricky expressions
► Finding inspiration in nature
► What to do when clients ghost you
I’ll show work in progress animations for the first phase of work the client outlined. Specific behaviours the device they provided needs to exhibit.
Most of the work is still being done in After Effects, but I also talk about working in Cavalry.
If you have any questions about this episode or the project generally please ask in the comments below.
=============================================================
*DISCLAIMER*
*This video series documents a motion design project from start to finish.*
*To ensure a smooth creative process and respect client confidentiality, I’m not accepting unsolicited creative ideas or pitches at this time. The final creative direction has already been established with the client.*
*We have a well-defined creative workflow for this project, but we appreciate your interest!*
Feel free to leave any comments or questions.
=============================================================
*Revised “Spring” expression that Dan Ebberts helped me with:*
Add this expression to the position of any layer which is parented to another layer to add lag and bounce, as if the layer is being pulled by the parent layer.
*Please note that unfortunately youtube doesn't allow angled brackets in their titles or descriptions, so you need to manually adjust the below expression. It won’t work if you just copy and paste it.*
I've replaced any instances of an angled bracket with “*greater than*” but let me know in the comments if you still have issues.
f = 3;
d = 4;
att = 1.0;
nst = 38;
acc = [0,0];
st = thisComp.frameDuration;
t = time;
w = f*Math.PI*2;
p1 = toComp(anchorPoint,t+st/2);
for (i = nst; i *greater than* 0; i--){
p0 = toComp(anchorPoint,t);
v2 = (p1-p0);
pm1 = toComp(anchorPoint,t-st/2);
v1 = (p0-pm1);
a = -(v2 - v1);
del = time - t;
if (length(a) *greater than* .01){
acc += a*Math.sin(del*w)/Math.exp(del*d);
}
t -= st;
p1 = pm1;
}
acc /= att;
value + fromCompVec(acc);
=============================================================
► Dan Ebberts’ Motion Script website:
www.motionscript.com/
=============================================================
►Harry J. Frank expressions:
www.graymachine.com/top-5-effects-expressions
► Workbench youtube channel:
ua-cam.com/channels/SZMFHE56UDeEKNBan0HOCA.html
=============================================================
► R/AfterEffects Discord Server:
discord.gg/aftereffects
=============================================================
► Download free project files from my gumroad: gumroad.com/thevideoshop
=============================================================
The Video Shop Long Play: ua-cam.com/channels/CWaiSIYnSwxIXmb7MBczaw.html
=============================================================
Chapters:
00:00:00 - Motion Branding Project
00:00:29 - Disclaimer
00:00:49 - Second work in progress
00:01:29 - Improving animation
00:02:09 - Personality in animation
00:02:34 - Observing nature for research
00:03:07 - Flocking expression
00:04:09 - Using AI to help with expressions
00:04:40 - Dan Ebberts and Motion Script
00:05:17 - Revising spring expression
00:05:58 - Cavalry
00:06:18 - Parallax solutions
00:07:40 - What to do when the client ghosts you
00:08:13 - Diary 2 project summary
=============================================================
► Subscribe for more tutorials like this: ua-cam.com/channels/CuJz7_aphxhoq8RdKbFE9Q.html
=============================================================
► If you have any questions just let me know in the comments.
► Find me: linktr.ee/TheVideoShop
#motiondesign
#learnmotiondesign
#motionbranding
#aftereffectstutorial
#motiongraphics
#logoanimation
#freelance
#animation
#learnaftereffects
#learnanimation
In this episode I talk about:
► Personality in animation
► Tricky expressions
► Finding inspiration in nature
► What to do when clients ghost you
I’ll show work in progress animations for the first phase of work the client outlined. Specific behaviours the device they provided needs to exhibit.
Most of the work is still being done in After Effects, but I also talk about working in Cavalry.
If you have any questions about this episode or the project generally please ask in the comments below.
=============================================================
*DISCLAIMER*
*This video series documents a motion design project from start to finish.*
*To ensure a smooth creative process and respect client confidentiality, I’m not accepting unsolicited creative ideas or pitches at this time. The final creative direction has already been established with the client.*
*We have a well-defined creative workflow for this project, but we appreciate your interest!*
Feel free to leave any comments or questions.
=============================================================
*Revised “Spring” expression that Dan Ebberts helped me with:*
Add this expression to the position of any layer which is parented to another layer to add lag and bounce, as if the layer is being pulled by the parent layer.
*Please note that unfortunately youtube doesn't allow angled brackets in their titles or descriptions, so you need to manually adjust the below expression. It won’t work if you just copy and paste it.*
I've replaced any instances of an angled bracket with “*greater than*” but let me know in the comments if you still have issues.
f = 3;
d = 4;
att = 1.0;
nst = 38;
acc = [0,0];
st = thisComp.frameDuration;
t = time;
w = f*Math.PI*2;
p1 = toComp(anchorPoint,t+st/2);
for (i = nst; i *greater than* 0; i--){
p0 = toComp(anchorPoint,t);
v2 = (p1-p0);
pm1 = toComp(anchorPoint,t-st/2);
v1 = (p0-pm1);
a = -(v2 - v1);
del = time - t;
if (length(a) *greater than* .01){
acc += a*Math.sin(del*w)/Math.exp(del*d);
}
t -= st;
p1 = pm1;
}
acc /= att;
value + fromCompVec(acc);
=============================================================
► Dan Ebberts’ Motion Script website:
www.motionscript.com/
=============================================================
►Harry J. Frank expressions:
www.graymachine.com/top-5-effects-expressions
► Workbench youtube channel:
ua-cam.com/channels/SZMFHE56UDeEKNBan0HOCA.html
=============================================================
► R/AfterEffects Discord Server:
discord.gg/aftereffects
=============================================================
► Download free project files from my gumroad: gumroad.com/thevideoshop
=============================================================
The Video Shop Long Play: ua-cam.com/channels/CWaiSIYnSwxIXmb7MBczaw.html
=============================================================
Chapters:
00:00:00 - Motion Branding Project
00:00:29 - Disclaimer
00:00:49 - Second work in progress
00:01:29 - Improving animation
00:02:09 - Personality in animation
00:02:34 - Observing nature for research
00:03:07 - Flocking expression
00:04:09 - Using AI to help with expressions
00:04:40 - Dan Ebberts and Motion Script
00:05:17 - Revising spring expression
00:05:58 - Cavalry
00:06:18 - Parallax solutions
00:07:40 - What to do when the client ghosts you
00:08:13 - Diary 2 project summary
=============================================================
► Subscribe for more tutorials like this: ua-cam.com/channels/CuJz7_aphxhoq8RdKbFE9Q.html
=============================================================
► If you have any questions just let me know in the comments.
► Find me: linktr.ee/TheVideoShop
#motiondesign
#learnmotiondesign
#motionbranding
#aftereffectstutorial
#motiongraphics
#logoanimation
#freelance
#animation
#learnaftereffects
#learnanimation
Переглядів: 1 104
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How to Charge $1000 a Day in Motion Design
Переглядів 1,8 тис.2 місяці тому
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Paul Rand Advert Cel Animation | Process Breakdown
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Переглядів 3,3 тис.5 місяців тому
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Переглядів 12 тис.5 місяців тому
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Переглядів 25 тис.6 місяців тому
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Переглядів 3,4 тис.6 місяців тому
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i learned a lot from your channel. I just began my journey in motion design last month and your videos are really helpful. I always recommend it to people. :)
Good luck on your journey! And thank you. If there's anything particular you want to know just shout
please dont ever stop making youtube videos
You may regret this comment but .... thank you. This was such a nice boost to get today!
i think my first approach would be using valueAtTime to delay squares based on distance from the center square
yeah i thought you might get something like that. i guess it's not 100% the desired effect. although another thing i might try is using that bounce expression but also have the amplitude increase, the frequency decrease, and the dampening increase the further away from the center square a square is. might look more natural
Great suggestions! Adding valueAtTime based on the distance from the centre square is a really great shout. If I can figure out how to make it work I'll definitely give it a try. Thanks!
So good, but man i wish you would slow down! This is truly beginner level? I feel like an idiot xD Thankfully I was able to apply a bit of important stuff, i love it thanks!
You're welcome and this was my first tutorial. I've made an effort to slow down since then. Thanks!
Imagine you have a freedom to put films in each of firework's squares
Haha don't tempt me ....
Yes yes I'd like to know that tool that can get rid of quoting pain from me!
As always - thanks for sharing real life projects and tips with us!! Hope you'll get paid 😁
thank you so much! great video and template!
Glad it was helpful!
lol, a "shitty version the client supplied" because do they ever actually send a decent version lol, too true.
Did I say that? I need to mind my language (but true)
Grateful for your videos Adam! It's great to have this peak into fellow motion designer's process as a freelancer :D And cavalry more, yes please - curious on your perspective on this as a long term AE user.
Thank you!! I'm just scraping the surface of Cavalry but it's definitely something I will be exploring more. I need to force myself to use it once a day, every day. Like I promised myself I would floss daily and managed for about a week
This so cool, I 'm a big fan
Thank you!
That was ME! I suggested that book! Wtf haha, didn’t think you’d take advice from @idiotmcgee. Glad you’re enjoying it, love your work
I couldn't find your comment to credit you! But it's a great book, so thank you. The author worked closely with Alan Pakula so there's great anecdotal stuff as well as the theory. I can't help myself when it comes to film books
Very helpful
So glad, thanks for watching
Thanks for some great expressions to add to my collection! I just got into using Discord recently, I'm curious what this After Effects Discord is that you mentioned?
I've just added a link to the description. They're ridiculously patient and helpful there. I wish I had that kind of resource when I was just starting out
Love these videos dude! They are so good, blows my mind how you come up with these ideas and then execute them. The behind the scenes stuff is really interesting! It’s one of the things I love about this channel, it’s not just tutorials, it’s about motion design and the industry. I do have a question for you. I’ve been self learning after effects for about year or so for work, trying to branch out. I’ve learnt the basics and I think I have a fairly solid foundation, but I feel I have plateaued. The question I have is, How do you ‘get good’? How do you take your work to the next level? They stuff I do is ‘fine’, but I know it can be better, feel more professional, but not sure how to get there? I appreciate its kind of a vague question, but any help/tips/resource recommendations would be amazing. Also, I now have a need to go watch Cliff Hanger 😂
Thank you! So glad that these videos are useful to some folks. Really, thanks for commenting. Wow, that's a big question. I've been thinking about it most of this morning actually, and I don't want to give you a glib, lazy answer (not that that usually stops me). I might try to do a video specifically on this subject because I think it's such a great question. I think if possible, working in proximity to great motion designers is one way. Either getting a junior position in a great agency, or even asking to intern (I know interning is a whole can of worms in and of itself tho). If that's not possible, connecting with and following / studying motion designers and agencies you admire. Many are VERY open and generous with what they share online about their process and workflows. Courses. Don't ask me which, but actively studying and learning from professionals. If you can't pay for courses then studying the work you admire and forensically picking apart what makes it great. The design / editing / colours / camerawork / audio / animation timing etc etc. Collabs I find are good. Forces you to engage with others, hit a deadline, get a personal project done rather than sitting in a folder unfinished. Get good at coming up with ideas. Ideas never go out of fashion and always stand out and impress. There's definitely more. That was just a quick braindump. And the glib / lazy one I said I wouldn't give. I'll pin your comment and hopefully other people will chime in. Cliffhanger holds up amazingly well. And it has one of my favourite trailers of all time: ua-cam.com/video/-aLkkr458nI/v-deo.html Studiocanal got the rights and did an updated trailer for it (you can find it on youtube as well) but while it's slick and well done, it DOESN'T COMPARE. There's always time to rewatch Cliffhanger.
@@TheVideoShopLondon Thanks for taking the time to reply, I appreciate that it was quite an expansive question! 😅 Some really good ideas and things to look into. I'm currently working on a personal show reel - one animation per month so by the end of the year I should have something ok-ish to show for it. Its been good, off the back of doing that and being proactive I have started to get more motion coming my way at work. The only way you get better is by doing! Thanks for the content too - super inspirational, and its always appreciated! 🙌🏻
Very nice Adam. The first time I'm witnessing a mograph project evolve in almost real-time. Adding the AE render finished sound made me question whether I was rendering something or not. What happened to the sheep?
I put that sound in deliberately to throw you. So glad it worked. I'll chuck the sheep in next episode and see if that spooks anyone haha
I love your video editing so much!!Your videos motivate me to work harder and improve my work prep, better managing and organizing my After Effects projects. Thank you can't wait for the next video!
Ahh, thanks! Yep, stay organised folks!
HOW DO YOU EXPECT FROM ANYONE TO FOLLOW YOUR JUNGLE RIDE ?
Reaaaallyy kool
Thaaaaaaaaank yoooouuuuuuuuuuuu : )
I wished I discovered your channel way earlier, thank you for everything you share in here .
Thank you! And glad it's helpful. Episode 2 is up now!
Thank you for this video! I follow numerous AE tutorials, and I kindly suggest following the pattern that most tutos follow: building the project from scratch. Otherwise the audience has it easy to get lost with so many parameters as it was my case here.
We learning Javascript with this one 😂😂
Damn right
Super cool technique! Thanks for the tutorial!
Thanks for checking it out!
Dude you speak very fast . If it's possible please speak slowly ❤️
I'll try!
Curious to know if this sort of thing could be done in Cavalry (and maybe easier) because of their handy duplicator
That's a really good question. I've been using After Effects for over 20 years, but only just started dipping my toe in Cavalry. I know Cavalry allows expressions and 3D layers and cameras, so in theory there's nothing here which couldn't be replicated. If there's enough interest I might try to create the same rig in Cavalry, because I love it
I’ve said it before, and I’ll say it again, your content is just so good! One of my favourite AE channels, hands down.👌🏻👌🏻👌🏻
SUBBED!
Thank you!
Omg, I found my favorite motion design channel. Picked up a few neat workflow tips. My designs feel a bit empty and bland. How do you go about adding details to your designs? Like how do you add interesting elements that increase the production value other than the main element Thanks!
Much appreciated... You have a tutorial on quoting... and unflinching resolve?
Coming soon. Watch this space
how do you fix coordinates X and Y after extrude?
Wow this is such a refreshing type of content! Im currently working on a branding and motion branding job for a friend right now and this is very relatable. Loving the progress so far! I would definitely recommend looking at Cavalry App as a means to do this sort of motion design, very iterative and quick to put ideas into motion!
I hope your project goes well. Maybe once we’re both done we can compare notes! Yes to Cavalry! I’m a huge fan and I’ve been using it for this. Results are mixed at mo but only because I’m new to it. Will post progress in next update : )
Side question: How can I find clips movie u use in ur vid ?
I've started using flim.ai recently. Most of these are ones I've sourced myself from films tho
this is gold. thank you Adam
You're very welcome
Speaking of film books, do you have The Hollywood Eye? Always liked that one. Brilliant video idea❤️
Haven’t heard of that one but it looks great, thanks! Ordered!
your videos are always great and have so much replay value!…this is so random but do u have a letterboxd account bc i love the film clips you put in your videos. you seem like a cinephile who’s into old hollywood
This is the best comment I've ever had, and thank you for reminding me about Letterboxd, which I haven't used since [checks] wow 2016. I might quit youtubing and just review films actually. But here you go! letterboxd.com/ghekkomanic/
@@TheVideoShopLondon please be active again i adore your taste so much!
Thank you for making this, despite the risks. Such transparency is incredibly helpful. I’m eager to see the next parts!
Thank you so much! And there's definitely at least ONE more haha. That was a nervous laugh btw.
I heard someone recently describe that 'corporate memphis/flat' style that was huge in tech in the 2010's "It's not artwork.... it's art for work." 😂 It actually proved quite flexible for applications on web and animation but it's played out now.
Oh, I love that. I'm going to mention that to the client and lie and tell them I came up with it.
I don't understand your English accent. Your videos are very helpful though
I've been told I speak too fast (and also that I talk nonsense). Hopefully the subtitles are accurate though
love it!
Cool
Thank you that was helpfull. I need to take higher dayrates
Well all do
greaat tutorial, thxxx. How can i make a trail with different freeze frames like you showed at the end of the video?
Roto out the footage before you add it to the first comp in this tutorial, then look for my tutorial "Custom Motion Trail Rig" : )
WT.. :O Processe
Wait, it took only 4 days to plan AND animating?? Dang
Yeah but the animation itself is pretty simple
Great list. I shudder sometimes thinking of projects early in my career or just missteps along the way. As an ambitious starter, it's easy to overlook the logistics or think of boring things like onboarding or statements of work. Clear expectations and documentation at the beginning of a project goes a long way. Hopping on a call is definitely key for many situations.
Absolutely. I wish I'd had this (or preferably, better) advice when I started. And not just freelancing, dealing with clients and bosses.
1:19 what the heck is the name of this movie? feels like a Kubrick / era film
The Phantom of the Paradise. A kind of bonkers Brian De Palma musical from 1974. I only discovered it recently. It's gold for b-roll
"I want something cool" or "I want something funny" Both so subjective
Indeed. And anyone who knows me knows to ask literally anyone BUT me if they want either of those
So, only super-perfect people are eligible as clients
And from my limited experience if a client only has half of those red flags, they're already easier to work with than most.
Which is still over 30 flags. Oof